It’s been a busy week at the Heal’s Tottenham Court Road store. In case you missed it, here are some of our highlights from London Design Festival 2017.
For this year’s London Design Festival we knew we wanted to do something special. We decided to team up with architecture and interior design firm, Jetico + Whiles, who designed a colourful wave of ribbons that ran through the ground floor of our Tottenham Court Road store.
The colours were inspired by the tones found in our new AW17 collection, with jewel tones and dusty pinks taking centre stage. Nearly 4 kilometres of ribbon were hand cut by members of the Heal’s team in the run-up to the Festival before being meticulously attached to metal frames.
This theme was continued to the exterior of the building – the iconic Heal’s flags were given a makeover and mirrored the ribbon effect inside. The result was a visually striking installation that provided a stunning backdrop to our LDF.
Dinner with the Designers
To celebrate London Design Festival 2017, we welcomed a number of Heal’s designers, collaborators and influencers to our flagship store on Tottenham Court Road. It was the return of ‘Dinner with the Designers’, our annual feast that sees some of the biggest names in the interiors industry come together under one roof.
Heal’s designers past and present rubbed shoulders with emerging talent, established editors and industry experts all in the name of celebrating another year of innovation.
Following a champagne reception amongst some of our new designs for AW17, guests were led to our 100 foot long dining table that was set under our bespoke LDF installation.
Amongst the guests were a number of internationally renowned designers including Russell Pinch, Matthew Hilton, Michelle Ogundehin, Deborah Barker, Barbara Chandler, Sir Kenneth Grange, Janice Morley, Pip McCormac.
The Heal’s LDF Party
The following night, we opened our doors to the public and threw a Scandinavian-themed party for every design lover in London.
With ABBA playing in the background, guests were treated to canapes from Snaps + Rye, cider from Alska, and a Cointreu cocktail bar.
Workshops were spread throughout the three floors of the store including mid-century collage with Eloise Renouf, paper crafting and printing with Marcus Walters and Scandi crafting with Emily Dawe
Myer Halliday gave a captivating demonstration of his ceramic painting and Yam Studio gave an interior styling masterclass within our Brunel apartment.
To see the full album of images, head to our facebook page.