A history of innovation
Ever the innovator, Heal’s was the first brand to introduce French-style feather-filled mattresses to London’s homeowners. Similarly, years later, Heal’s was one of the first retailers to place adverts on book jackets. Later, Ambrose Heal Junior’s Arts and Crafts furniture was so different from the Queen Anne style of the time that the shop’s salespeople deemed it ‘prison furniture’.
Our Tottenham Court Road store has been on the forefront of design for years. In 1917, you could climb the architecturally renowned Cecil Brewer staircase to find the forward-thinking Mansard Gallery which proudly exhibited Modigliani’s then-shocking artwork. The ‘sign of the four poster’ that still hangs outside the store was known as a familiar meeting place for Londoners.
Did you know?
When the Second World War broke out in 1939, Heal’s workshops swiftly adapted to support the war effort. Our machinists turned their hands to sewing parachutes for 47.5 hours a week. Years later, peacetime meant we could transform this expertise with textiles into Heal’s Fabrics.
Today, Heal’s continues its legacy of supporting great design. With stores based across the UK, we’re proud to showcase established brands as well as new and emerging designers. In 2004 we launched the annual Heal’s Discovers collection. The collection promotes the innovative work of new designers and its alumni includes the likes of John Reeves, Anthony Dickens and Sebastian Cox. Our hope is that continuing to champion and commission emerging design talent will lead to a truly innovative collection.