Earl of East

"A love of fragrance and a desire to build something of our own led us to develop our own line of home fragrance.” Niko Dafkos & Paul Firmin, founders.

Supporting small businesses

Earl of East prides itself on supporting independant brands and hosting workshops to provide a space for all creatives. Their lifestyle stores scattered around London houses their beautiful fragrances and other independant brands.

Worldwide influences

Hand-selected fragrances will transport you to all four corners of the world. From a pine-filled woods in California to the floral gardens of Versailles. Nostalgic English countryside to the Greek mainland with fresh citrus notes.