GUBI

GUBI reissues 20th-century design classics alongside new commissions from contemporary studios, with a catalogue that spans GamFratesi, Greta M. Grossman and Louis Weisdorf. The Copenhagen-based house is known for the Beetle chair, the Pacha lounge and the Multi-Lite pendant, pieces that sit as easily in 2026 as they did on launch.

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The current catalogue features GamFratesi (Beetle, Bat, Stay), Pierre Paulin (Pacha), Louis Weisdorf (Multi-Lite), Greta M. Grossman (Grasshopper, Cobra) and Paavo Tynell, among others. GUBI balances reissues with new design releases every year.

The Beetle is GUBI's signature seat, a low, rounded form designed by GamFratesi in 2013, available in dozens of upholstery and shell finishes. It has become one of the most-specified lounge chairs of the last decade in restaurants and private homes alike.

Production is distributed across trusted European workshops, coordinated from GUBI's Copenhagen studio. Upholstery is often finished in Italy or Denmark; metalwork runs through specialist manufacturers with long-standing relationships with the house.

The reissued pieces carry the weight of design history, and the contemporary collections are built to the same specification as the originals. With proper care, most GUBI furniture will outlast several upholstery refreshes, which is typically how the house intends it to age.