Eleanor Pritchard

Eleanor Pritchard weaves her optically-inspired creations at a traditional mill in West Wales, pairing British craft with mid-century-oriented pattern. Her blankets, rugs and cushions bring graphic calm to modern interiors. Browse the Eleanor Pritchard collection at Heal's today.

  • By Case
    From £550

Eleanor Pritchard is a British textile designer based in Deptford, London, whose woven blankets, rugs and cushions are produced at a traditional mill in West Wales. She trained at the Royal College of Art and has built her practice around honest craft and optically-inspired pattern. Her work is regularly exhibited at the V&A.

Pritchard's textiles are woven at a family-run mill in West Wales that has been weaving for over 200 years. The partnership preserves traditional British weaving skills while producing thoroughly contemporary designs. Every piece is made using British wool from named UK flocks.

Pritchard works primarily in British wool, occasionally blended with cotton or linen for specific textures and performance characteristics. The yarns are undyed where possible, letting the natural shade of each fleece sit alongside carefully chosen dyed tones. This keeps the palette earthy and calm.

Pritchard's blankets work particularly well draped over armchairs and sofas in living rooms and studies, while her cushions and rugs anchor bedrooms and reading corners. The mid-century patterning pairs easily with contemporary furniture in oak, walnut and tubular metal. Avoid crowding multiple strong textile patterns.