Beyond minimal
A new Scandi direction.
At Heal’s, we have long championed Scandinavian design for it's craftsmanship, integrity and timeless aesthetic. This season, we turn our focus to its next chapter and explore how Nordic design is evolving today, moving beyond traditional minimalism to embrace a richer and more expressive design language. In celebration of London Craft Week, we spotlight five brands shaping this new direction and redefining what modern Scandinavian living looks like.
Fritz Hansen
With a design legacy spanning more than 150 years, Fritz Hansen continues to define Danish design through craftsmanship and icons made to last. Alongside its celebrated classics, the brand consistently collaborates with designers to introduce new colours, materials and forms that bring fresh energy to its portfolio, demonstrating how heritage can evolve without losing its integrity.
"From bold colour and joyful pattern to sculptural forms and unexpected materiality, contemporary Nordic brands are broadening the visual vocabulary of Scandi expression."
- Sabina, Buying Director
Normann Copenhagen
Founded with a mission to challenge conventional thinking, Normann Copenhagen blends traditional Scandinavian principles with playful experimentation. Known for its confident use of colour, sculptural silhouettes and innovative materials, the brand represents a more expressive and dynamic interpretation of modern Nordic living.
Gubi
Gubi’s design philosophy centres on rediscovering historical icons and reintroducing them alongside contemporary creations. By bridging eras and influences, the brand creates interiors that feel layered, eclectic and distinctly modern, offering a sophisticated take on Scandinavian design that embraces personality and narrative.
"While calm, considered silhouettes remain at the heart of Scandinavian interiors, a new wave of creativity is redefining the style."
- Sabina, Buying Director
Carl Hansen & Søn
Renowned for its masterful woodworking and collaborations with some of Denmark’s most influential designers, Carl Hansen & Søn represents the enduring values of quality and longevity. At the same time, the brand continues to expand its collection with contemporary pieces that reflect today’s lifestyles, proving that Scandinavian design’s future is firmly rooted in its craft traditions.
&Tradition
Celebrating the legacy of Danish design while embracing contemporary creativity, &Tradition bridges past and present through a curated collection of iconic reissues and modern pieces. From Verner Panton’s instantly recognisable Flowerpot pendant to new works by emerging designers, the brand reflects a commitment to craftsmanship, ensuring its designs remain relevant for generations to come.
