Lights are both essential and a chance to express your creativity. A lot has changed within the lighting space in recent years and with many new styles coming out every year it is hard to keep up.
But looking at the most Instagrammable lights is a great place to start. With the dark of winter almost here, a lighting update is the perfect way to make your home as cosy as possible - especially with many of us spending more time indoors again due to lockdown restrictions.
To find out which lights are the most popular, the researchers at Heal’s have created a list of the designs that have been shining through on Instagram. Plus the lighting buyer at Heal’s, Claire Anstey, solves the lighting mistakes we’ve all been making and offers her top tips on creating the perfect atmosphere.
LED - 8,010,263 posts
LED lights take centre stage on Instagram with over eight million posts featuring these eco-friendly lighting options. And with a wide range of styles and colours you can tailor this lighting choice to suit your own style. LED lights are not only eco-friendly, they are wallet-friendly too with bulbs lasting up to 15 years. They are also a safe option for the home as they contain no toxic elements.
Chandelier - 2,948,840 posts
Chandeliers are a great choice for those who want to add some elegance to their home. Entry halls, staircases and even above dining tables are the perfect places to make this sophisticated addition.
Expert Top Tip: Chandeliers don’t have to be old fashioned and exclusive to manor homes, you can find some great modern pieces that reflect you.
Neon - 2,145,021 posts
Not just for nightclubs, neon lights make a statement in any room. As the perfect mood lighting for dark rooms, they are also excellent for capturing epic Instagram shots.
Expert Top Tip: From statement custom signs to small quirky table lamps, a neon light brings a sense of fun and personality to any room in an instant and makes for a great talking point.
Table Lamp - 338,330 posts
Whether it’s for a bedside, coffee or console table these portable pieces are a staple non-committal piece. Plus no dangerous acrobatics needed to change the bulb.
Expert Top Tip: Table lamps look best in pairs, nothing completes a bedroom more than matching bedside table lamps.
Pendant lighting - 165,190 posts
Pendant lights are great statement pieces, a classic choice to hang above kitchen tables. These Instagrammable lights can be mixed and matched for an interesting and eclectic display.
Expert Top Tip: Clustering pendants gives an effortlessly classy look and will add extra dimension to a room.
Desk Lamps - 81,106 posts
A desk lamp completes the office setup, plus they don’t have to be standard Pixar shaped lamps, they now come in many shapes and sizes to suit any aesthetic.
Expert Top Tip: According to studies, cool light bulbs are best for studying and learning performance.
Architectural sconces - 58,810 posts
These beautiful wall mounted Instagrammable lights may seem high commitment but they can be easily switched up with different bulbs. Perfect in pairs or stand-alone they add the right amount of light to any room.
Expert Top Tip: Sconces look amazing either side of your bed, and make great alternatives to bedside table lamps for that clean look.
Wall lights - 48,715 posts
Wall lights are an excellent way to both light up the room and fill wall space without disturbing the look and feel of the room.
Expert Top Tip: These Instagrammable lights look great when synchronised throughout different rooms to create that clean organised look.
Floor Lights - 8,101 posts
Floor lights and lamps are the perfect finishing touch for any room, with the freedom of movement, you can put it wherever you like.
Expert Top Tip: Floor lamps that have removable lampshades are great for people who love to swap out seasonal colours, having a customisable lamp will give you complete design freedom.
Art Deco Lights - 6,453 posts
This simple addition to a room will take you back in time, perfect for the quirky individuals who love everything vintage.
Expert Top Tip: Art Deco lights come in many different styles if you want a mix of contemporary and vintage, deco pendant lights are the perfect fit.
Cove Lights - 2,065 posts
Cove lights are an excellent choice for those who love simplicity and clean interiors. The perfect mood setter, they add light into those hidden spaces.
Expert Top Tip: This style of lighting adds extra depth and dimension to your room, giving the illusion of more space. If you want to spice up your space during the evening, try colour changing lights.
Layered Lighting - 378 posts
Layering lighting is a classic interior design technique that can be used to create the perfect atmosphere in a room. Layering warm coloured lighting adds brilliant depth to darker coloured rooms.
Expert Top Tip: Warm light is key to layering lighting, it will brighten the room but not create harsh blinding light. Like what you see? Discover more lighting here.
[ INSPIRATION ]
Trends & Lifestyle
As we continue our series focusing on careers in design, we chatted with trend forecaster Fiona Coleman. Now a freelance fashion and textiles consultant, Fiona began her career as a designer for the likes of Paul Smith, Uniqlo, M&S, Next and Benetton.
She then went on to spend ten years working for leading trends platform WGSN. Her work has taken her across the globe and seen her speak regularly at events and as a lecturer at British universities.
She is also a member of the British Textile Colour Group. This involves playing a key role in creating biannual colour palettes for Intercolour.
Most recently, she has been working as a specialist consultant for ITC SheTrades. As part of this role, Fiona works on projects advising women entrepreneurs on how to develop their businesses for international trade. Read on to discover more about Fiona’s path to becoming a trend forecaster and her key advice to help you.
What is trend forecasting?
Most trend forecasters, especially for the fashion and interiors sectors, use a combination of intuition and analysis of consumer insights to spot new micro and macro trends. Social, political and cultural information all impact on what trends emerge, how they evolve and how long they will last. Trend forecasters work in every industry. Depending on product lead times and type of industry either long-term (2-5 years) or short-term (6 months – 2 years) forecasting is used.
Long-term forecasting has to do with macro trends—major shifts in fashion that will be relevant for over two years. These are the big-picture trends that define the fashion business. For example, changes in demographics, lifestyle and the way clothes are made and sold.
Short-term forecasting for the fashion, footwear, interiors and textiles industry involves predicting upcoming trends. This includes colour, materials, textiles and print that will spark consumer demand.
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How did you get your first job as a trend forecaster?
I was lucky that my first role as a designer was with a supplier to M&S. Working for a large company I was offered training and responsibility. My first job was great. However, it also made me realise that I wanted to do something more creative and lead rather than follow trends.
So, my second job was actually my first as a trend forecaster. This was in a multi-client design and trend agency in London. It worked on bespoke information for clients who ranged from big retail groups to international brands. This was pre-internet, so all the work was presented on boards and we worked face to face with clients. Nowadays, most presentations are delivered digitally, sometimes in person and sometimes remotely.
How has trend forecasting changed throughout your career?
WGSN was a game changer when it came to forecasting. They were one of the first, if not the first, online forecasters who offered a subscription model. Before that, companies bought seasonal trend forecasting books, many by companies like Promostyl, Carlin and Peclers. Many of them were French and set up in the 1960’s. Whilst these seasonal books still exist, those companies also have online offerings.
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What is one major lesson you learnt from your first job?
How to be adaptable and how to work for multiple clients at the same time, on different products. I also travelled a lot to wherever our clients were. The job opened my eyes to the world of multiple clients and tight deadlines.
Do you need to have fashion experience to work as a trend forecaster?
Everyone has different routes into trend forecasting and it depends what area you end up specialising in. If it’s more on the consumer behaviour side, then sociology and journalism as backgrounds can be useful. If you want to work on the colour, materials and macro trends side, then many people have backgrounds in textiles. Part of forecasters’ role is to challenge brands and retailers to think differently.
How did you find the transition from in house to freelance?
I’ve always interspersed working full-time for companies with periods of freelancing. I realised early on that I thrive on variety so I’m lucky to have worked in different environments and countries. You do have to be good at time management and have a good network though. https://www.instagram.com/p/ByiVnpHA9YK/ https://www.instagram.com/p/B7-cdsBgrSZ/
Tip to making a splash in your first job?
Be enthusiastic and a team member. Your older colleagues have all been in your position and have had to work hard. Plus, they probably know things that you don’t even know you don’t know yet. First of all, make sure it’s something you really love doing.
Although many people think first jobs are just stepping stones, they really can shape the direction of your career. Do respect and learn from those more experienced and learn the dynamics of your workplace. We only absorb so much while at university, it’s when you’re in the working world that you really start learning. Find yourself a mentor.
Any key advice you’d give to someone looking to get into trend forecasting?
First of all, you must be someone who loves researching and is constantly curious. I never completely switch off-even when I’m on holiday; I’m looking around at different cultures and patterns of life. There are now courses specifically for trend forecasting. However, whilst these give you a great insight into the business, nothing replaces practical experience. I would recommend spending as much time as possible looking, researching, documenting, evaluating and compiling as possible. Plus, try and gain some experience presenting your work to others. It’s all part of the job.
We hope Fiona’s advice inspires and helps guide you on a future career as a trend forecaster. Good luck!
Grey is an incredibly versatile colour so it’s no wonder many choose a grey sofa for their homes. There are plenty of options when it comes to grey sofa living room ideas, from gunmetal grey to paler hues.
Each one is perfect for creating a layered, textural interior scheme. To help you choose, we’ve selected some of our favourite grey sofa living room ideas.
Play with hue and texture
We love how the Cane Sofa Bed is positioned in this shot alongside shades of grey and off-white. The addition of a concrete floor and fireplace lend texture and depth to the space. Whilst concrete floors can look particularly industrial, the sofa’s cane accents lend it a more natural touch.
The same can be said for the modern wooden coffee table and nonchalantly draped throw. The way it is cleverly positioned alongside a coordinating rug makes this image one of our top grey sofa living room ideas.
Versatile grey sofa
The beauty of a grey Richmond Sofa is that it’s incredibly versatile. By simply replacing the cushions in winter or summer, you can create a seasonal scheme. We love how the geometric blue cushion in this grey sofa living room idea draws on the upholstery’s blue-grey hue.
Plus, the addition of a faux fur throw and cushion make it perfect for colder months, evoking imagery of snow.
Grey and Pinks
When you choose a grey sofa for your living room, that doesn’t mean the whole room needs to be monochrome. In fact, a grey sofa provides the perfect base for a splash of colour. This grey sofa living room idea incorporates pastel pinks and off-white to create a welcoming space.
Warm lighting and natural wood accents keep it feeling fresh, modern and cosy. Plus, since the Torino Sofa finds the perfect balance between tradition and modernity, it’s ideal for all living spaces.
Grey leather sofa living room idea
Not only does a grey leather sofa look great, it’s practical too. Easy to clean and incredibly durable, choosing grey leather upholstery is a great choice for those with kids or pets. Plus, grey leather is a rarity in peoples’ homes, so it’ll stand out as a considered design choice. Pair it with pared-back walls and modern accessories for a contemporary look.
Corner sofa seating
When it comes to grey sofa living room ideas, nothing gets better than a spacious corner sofa with space for all the family. The grey upholstery on the Eton Corner Sofa in this shot is as luxurious and premium as it looks. Pairing it with chrome legs and positioning it alongside dark woods like walnut really adds to the overall aesthetic. Plus, the pared-back colour scheme really allows the floor-to-ceiling windows to take centre stage.
Coastal Scandi
The Mistral Sofa in this shot boasts recycled fabric upholstery made from fashion industry off-cuts. Pairing it with light wood legs and surrounding it with plants and large windows means it feels aligned with nature.
Again, the addition of soft pinks really makes the room feel on-trend and welcoming. Plus, the grey upholstery is versatile enough that it would also work well in plenty of other spaces.
Like what you see? Shop grey sofas at Heal’s.
A rug is the perfect accompaniment to any room, they can add character to an otherwise lack-lustre layout. The choice of rug can completely change the tone of a room. There are so many rug options to choose from, It is hard to know which rug type to choose.
To make that difficult choice easier, our researchers have compiled a list of the most Instagrammable rugs based on popularity. Plus, our home accessories buyer, Emily Dunstan, offers her top tips.
Persian Rug - 203,344 posts
Persian rugs are one of the most popular and unique rugs on the market. Plus, they are incredibly versatile in both look and price. Produced by rug artists in Iran, the beautifully intricate designs are great as statement pieces. However, they can also be toned down for a subtle but equally elegant look.
Emily’s Top Tip: Patterned rugs like Persians are great in high-traffic areas like living rooms as they wear in a beautifully subtle way. Get the look
Moroccan Rug - 76,841 posts
Traditionally hand-woven in Morocco, this type of rug was originally made for functional purposes. However, western culture has begun to notice and admire the wonderful colours and patterns. With bold patterns and adventurous colours, this rug choice will add that extra kick to your room.
Emily’s Top Tip: Moroccan rugs can also double as wall hangings where they can be admired in full. Get the look
Kilim Rug - 69,254 posts
Full of unique patterns and textures, a Kilim rug is the perfect statement piece. Kilim rugs are great for high-traffic areas as they are very easy to clean. Plus, most Kilim rugs are reversible which is ideal for busy homes.
Emily’s Top Tip: Colour matching the rug to surrounding furniture is key to making busy rugs like Kilims fit in perfectly. Get the look
Oriental Rug - 60,844 posts
Despite often being thought of in the same category as Persian rugs, not all 'Oriental' rugs are Persian rugs. An authentic 'Oriental' rug will only be made of wool and occasionally with silk too. Beautifully intricate designs fill these rugs, a perfect expression of skilled craftsmanship.
Emily’s Top Tip: Try pairing detailed rugs with neutral colours or with other accent colours within the room to create a seamless décor. Get the look
Berber Rug - 42,330 posts
With North African roots, this traditional rug is full of character and earthy tones. A dense pile provides the ultimate softness and a thick feel, modernised Berber rugs commonly utilise geometric patterns and styles.
Emily’s Top Tip: Pairing Berber rugs with earth tones like terracotta can create a rustic and earthy feel. Get the look
Runner - 18,091 posts
This long thin rug type can be used for both practical and visual reasons. It’s the perfect addition to hallways, walkways or in front of the sink to catch spillages.
Emily’s Top Tip: This type of rug is best used in hallways as a runway rug to create the illusion of direction and to open up the space. Get the look
Fur - 17,946 posts
Real fur rugs are dying out due to their non-vegan credentials, nowadays faux fur rugs are much more popular. Faux fur rugs add extra luxury to a room during the winter months.
Emily’s Top Tip: Fur rugs look best when they’re the centrepiece of the room, and are not overshadowed by other furniture. Try placing this rug in areas with little traffic to keep it looking full and fresh. Get the look
Shag - 16,010 posts
Shag rugs have a deep pile which gives it its textural appearance and high comfort levels. These rugs became very popular during the 60s and 70s and remain a highly sought-after rug even now. The only downside to the shag rug is the difficulty in cleaning it.
Emily’s Top Tip: When placing furniture on this rug, remember to use furniture coasters to stop the pile from becoming flattened. Get the look
Overdyed - 10,892 posts
Overdyed rugs are made by bleaching and dyeing rugs to create vibrant colours. It’s often a great way to revitalise old rugs and brighten up a room.
Emily’s Top Tip: Overdyed rugs are a great way to modernize old Oriental rugs and to change up colour schemes. Get the look
Woven - 4,415 posts
Woven rugs are a great accessory to any room, they can instantly change the décor. The woven rug is a very popular component of the farmhouse style interior due to its rugged and informal look.
Emily’s Top Tip: Woven rugs look amazing when they are layered on top of each other for an effortless look. Get the look
Abstract - 4,270 posts
The perfect expression piece, abstract rugs are popular in modern homes, they can give the room an instant chic feel. Whatever the pattern, these rugs fit very easily into any room.
Emily’s Top Tip: This rug deserves admiration in full, avoid placing busy coffee tables or furniture on top or nearby. Get the look
Geometric - 1,846 posts
Another modern rug, these geometric rugs are often very bright and have crisp lines throughout. This rug looks best in maximalist settings where patterns allow for self-expression.
Emily’s Top Tip: Colour matching is key for this rug, choose key colours and feature the same coloured accent pieces to make the carpet pop. Get the look
Recycled Rug - 1,470 posts
These rugs are perfect for eco-friendly homes and are available crafted in all manner of recycled materials. Recycled pieces have a bad reputation as being boring, these rugs, however, have just as much character as other styles.
Emily’s Top Tip: Recycled rugs come in a variety of different patterns and designs. They often look great in gardens. Get the look
Ikat - 586 posts
Ikat is a dyeing technique which produces bright and beautiful patterns throughout the rug. In recent years, Ikat rugs have become increasingly popular.
Emily’s Top Tip: Ikat rugs have complicated colours and patterns. So, stick to using complimenting neutral colours for other furniture in order to keep the rug as the stand out piece. Get the look
Trellis - 561 posts
These contemporary rugs are commonplace in modern and minimalist homes. Moroccan building domes inspired this pattern. Due to the patterned nature, any surrounding furniture should complement the rug and shapes must not conflict.
Emily’s Top Tip: Trellis rugs look great with white and grey rooms, this design screams elegance and sophistication. Get the look
Plain - 378 posts
Plain and simple, these rugs come in a variety of colours and are the perfect bold addition to a room. Whether you choose a neutral or bright colour, this style is a classic.
Emily’s Top Tip: Plainly designed rugs offer pops of colour or neutralise an otherwise colourful room. Get the look
The French capital is the centre of effortless, luxurious style, from fashion to furniture. So, it’s no wonder you might want to bring elements of Parisian style into your own home. Over time, French style has shifted from gilded furniture, chandeliers and rich tapestries, becoming somewhat more pared back.
Today, the look can be achieved by combining traditional styles with modern touches. Think decorative ceiling moulding contrasted with a bold rug for a uniquely Parisian flair. Even if you don’t have a high-ceilinged apartment and a Juliet balcony, there are still ways to channel Parisian style.
The equivalent of a statement lip
Parisian style is all about making statements, whether it’s understated or out there. Like a bold lip, there’s always room for a stand-out sofa. Like in this photo, opt for a sofa that complements your space. Here, the canary yellow colour pairs perfectly with the herringbone floor and is accented by accessories throughout the room. With such a bold sofa, keep the walls and fixtures light.
Out-there shapes
Parisian style is all about being yourself. So, when it comes to your furniture choices, don’t shy away from bold shapes and colours. In this shot, Ligne Roset’s Togo Sofa fulfils both criteria. Again, when opting for a bold colour, use neutral hues around the rest of the room. However, even in cream upholstery, the Togo Sofa still packs a punch.
Modern elegance
Despite being separated by just a slim stretch of water, Parisian and British architectural styles vary widely. However, if you’re lucky enough to have original features like stone floors and huge windows, then definitely make the most of them.
Choose pared-back, modern furniture that enhances a room rather than overwhelming it. These Ligne Roset armchairs and the statement black bookshelf sit independently in the room, letting its features shine through.
It’s all about timelessness
Parisian style isn’t about what’s on trend. It’s about what’s going to be on trend for the next fifty years. To get the Parisian look, invest in refined furniture that’s well made and sure to last a lifetime.
Think premium woods, natural materials and neutral colours. To express a certain je ne sais quoi, scour markets and antique shops for vintage furniture. Well-thought-out vintage additions will lend a sense of history to a space without making it look tired.
Creatures of comfort
The reason Parisian fashion is so popular is, in part, thanks to the emphasis on comfort. Whilst the stiletto-equivalents of the interior’s world still exist, by combining them with comfortable aspects, you create an inviting space.
This spacious Mariposa Sofas from Vitra even have adjustable arms so you can customise them for your comfort. We love how they’re a similar tone to the walls to keep the room calm and fresh. Note the hard-to-care-for bonsai tree, aka the stiletto of the interior’s world.
Don’t be flashy
When it comes to fashion, Parisians are rarely flashy. Logos are kept to a minimum and wardrobes consist of timeless staples. We suggest doing the same with your interiors. Opt for a few key materials and colours to use throughout your home and stick to them.
For example, in this image white marble, natural wood and brass reign supreme. Infuse these throughout the rest of the home for a cohesive, Parisian style décor.
Space to socialise
Britain’s reputation for cold weather and rain means Paris’ bistro culture is practically non-existent on our side of the channel. Instead, we tend to prefer entertaining in our homes. However, that doesn’t mean you can’t add some Parisian style to your dinnertime.
Opt for classic Picardie Glasses from Duralex and crisp white crockery to enjoy your hors d'oeuvres from. Try to keep table décor simple. However, if you do want to create a centrepiece, channel Parisian opulence with a floral bouquet.
Keep it simple
We love how this image channels Parisian style by combining two similar wood types. Rather than having everything matching perfectly, using similar hues lends a certain nonchalance to the décor.
So, although it’s clearly been carefully thought out and designed, the space doesn’t feel ostentatious. Note the lack of clutter on the shelves and the tonal accessories that have been chosen? These add to the sense of simplicity as they don’t stand out in a brash way but still boast design kudos.
Like what you see? Shop modern furniture now.
With the increasing threat of the climate crisis, it’s essential we address our spending habits in all walks of life. For example, buying sustainable furniture with a low or non-existent impact on the environment. Sustainable furniture comes from using recycled materials, renewable resources and natural finishing products that don’t release toxins.
Furthermore, the manufacturing process should be environmentally friendly. For example, using locally sourced materials, green energy and non-toxic treatments. Keep an eye out for certifications from third-parties like the Forest Stewardship Council, the Soil Association and the Carbon Trust.
Ligne Roset
Sustainability and eco-consciousness have always been central to Ligne Roset’s ethos. Based at the foot of France’s Bugey Mountains, Lignet Roset aspires to protect its beautiful natural surroundings by using ‘clean’ manufacturing methods. This dedication is seen throughout Ligne Roset’s production process.
For example, every material it uses comes recommended by France’s Institute of Technology for Forest-based and Furniture Sectors. Vinyl and water-based glues, which have no impact on the environment, replace solvent-based glue.
Furthermore, it has replaced all carcinogenic, mutagenic and toxic materials with ecological alternatives. To create further control over this process, the environment is considered from the outset. Environmental issues, potential lifecycle and materials are all considered when Ligne Roset’s team first starts designing.
Recycling is integral to Ligne Roset, with all foam, cartons, leathers, fabrics, wadding, polyethylene and paper being recycled. Even wood cut offs heat the factory during winter to minimise waste. Read more about Ligne Roset’s commitment to the environment and sustainable furniture here.
“Far more than a strategy, we favour a philosophy imprinted with respect for human beings and their environment… Our environmental practice is nurtured by the concepts which have always guided us: creativity, innovation and quality.” Pierre Roset
Vinterior
Another way to buy sustainable furniture is to buy vintage or pre-loved. So, if you’re in the market for a vintage addition to your home, why not head to Vinterior? Vinterior is an online marketplace where you can buy vintage furniture without having to hunt high and low in every antiques shop in your vicinity.
Stocking everything from armchairs to coat racks, you can find pieces with real character whilst also shopping incredibly sustainably.
Delving into thousands of products online, you’ll find pieces by all your favourite designers. From Finn Juhl cabinetry to Poul Henningsen lighting and Arne Jacobsen seating, you’ll find it . Plus, lower-priced designs sitting alongside coveted classics with heftier price tags make Vinterior ideal for many budgets.
Vinterior hosts over 1,600 independent furniture dealers from across the world, each approved to ensure they meet Vinterior’s high standards. Visit Vinterior here to find your perfect vintage furniture.
“The rise of fast furniture promotes wastefulness, erodes quality, destroys creativity and kills individuality… It’s time to respect the originals, celebrate the one-offs and elevate the truly exceptional.” Vinterior
Tom Raffield
Tom Raffield doesn’t forsake good design in the name of sustainability. Instead he combines the two. As a specialist in steam bending wood, it comes as no surprise that sustainability is a priority for Tom Raffield. All the wood comes from local sources wherever possible and always comes from FSC-certified, sustainably managed woodlands.
Steam bending in itself is a remarkably low-energy technique and creates very little waste product. Timber is naturally air dried and glue is shunned in favour of non-toxic screws and staples. Steam bending is, however, a time-intensive and unpredictable skill, making each creation that little bit more special.
Taking eco-consciousness to the next level, 100% renewable energy powers Tom Raffield’s workshop. This comes from solar panels installed on the roof as well as a green energy supplier. Plus, each piece is handcrafted by Tom Raffield in Cornwall.
So buying this sustainable furniture and lighting is definitely considered shopping local. Shop Tom Raffield furniture and lighting here. “I truly believe that sustainability should be synonymous with good design, much like quality and function, and that this is the answer to over-consumption and the environmental challenges we face.” Tom Raffield
Tala
London-based lighting specialist Tala aspires to help mitigate the climate crisis using good design and sustainable technology. By combining thoughtful product design, LED technology and transparent practices, Tala is helping to accelerate the low carbon economy.
Tala’s focus is on reimagining traditional incandescent bulbs in the form of low-energy LEDs whilst retaining the warm glow of filaments. Expers widely consider LEDs a better alternatives to traditional halogen bulbs because they use just one fifth of the energy.
Furthermore, each material and method is carefully chosen based on their environmental impact and to help reduce carbon emissions in the atmosphere. As trees absorb tonnes of carbon dioxide and produce oxygen, they are essential parts of our ecosystem. To help reduce their carbon emissions and restore the planet’s ecosystems, Tala is partnered with reforestation programmes across the globe.
Discover even more about Tala here and find out more about LEDs here.
"We help our customers buy into sustainability by allowing them to buy a product that is beautiful and attractive in and of it itself, rather than just because it's a sustainable product." Nikki Kapp
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