The Perfect Package: New Look Vitra

For Vitra’s new range of packaging, Swedish based design firm BVD have perfectly captured the interior specialist’s simple yet striking collection.

Taking a minimal approach to the design process, the bold range of graphics clear away the clutter favouring instead bright block prints set against environmentally friendly recycled cardboard. From the Eames Hang It All coat rack to George Nelson’s Sunburst Clock, the colourful silhouettes that adorn each box ensure the iconic designs are instantly recognisable while their traditional print and typography gives a nostalgic nod to functional Modernist design.

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BVD: Vitra Packaging - www.bvd.se

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