Red Magnus Long

Red Magnus Long

Based in London, Magnus Long Design Studio works within the fields of furniture, lighting and product design

Magnus studied Furniture and Product Design at The Nottingham Trent University, then worked within the fields of furniture, lighting and product design for forward-thinking brands. He set up his own design studio in 2012 and since then he has been privileged to work with a number of high profile brands including Modus, Hitch Mylius, Lerival, Deadgood and The Conran Shop.

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"For me, Heal’s is a design institution who have maintained a relevance and it’s been a joy to design for them."
-Magnus Long

 

Heal's Collaboration with Magnus Long

Heal's Collaboration with Magnus Long

Magnus' first collaboration with Heal's takes inspiration from Bauhaus style, a movement that aimed to emphasis function through simplified forms and minimal embellishment. We briefed Magnus to design a generous sofa with contemporary lines, fitting for modern homes, with an emphasis on comfort. The result was Massimo, an elegant sofa with a curvaceous silhouette and an exposed solid walnut or stained ash frame.

Upholstered in new fabrics

Massimo is skilfully upholstered in Brianza, north of Milan, by master upholsters and is available in three different fabric options - Siena-cotton is a brushed cotton which has a slight nap which gives it a beautiful texture; Marylebone Velvet is made from 100% cotton and has a short pile giving it an undeniably soft feel; and the Tundra texture is a cotton blend option which has a marled effect due to the different flecks of colour within the fabric. Massimo is also available in a beautifully soft nubuck leather which has a velvet-like feel.

 

 

Massimo sofa range at Heal's


 

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