Urban Apothecary started life as a passion for fragrance and desire to layer traditional ingredients of flowers, fruits, resins and woods in unconventional, contemporary ways. Founder Tajinder Banwait, both entrepreneur and beauty industry stalwart, is the creative force behind the brand. Part fragrance ’nose’ and artisan, she is the perfumer-alchemist that brings an unusual approach to the pairing of botanicals. From an early age Tajinder began a love affair with perfume that continues to this day. She believes that locking memories in fragrance, as if each were a scented snapshot, is a pleasing way to remember special moments....
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