The Organic Sheep uses Icelandic sheep which were born and bred in Iceland’s free nature and with minimal contact with humans. Icelandic sheep have two distinct features, unusually long hair and natural varying colours. The Reindeer Rug is from free-roaming Swedish deer. The Organic Sheep focuses on retaining as much of the natural look of the skins as possible, by using no artificial colours in the tanning process. Without these chemicals, the skins are environmentally friendly and align with the company’s ethos. Each sheepskin and reindeer hide sold through Heal’s is completely unique.