{"id":9581,"date":"2019-02-06T09:30:22","date_gmt":"2019-02-06T09:30:22","guid":{"rendered":"https:\/\/www.heals.com\/blog\/?p=9581"},"modified":"2019-02-06T09:36:34","modified_gmt":"2019-02-06T09:36:34","slug":"behind-scenes-designs-that-stick","status":"publish","type":"post","link":"https:\/\/www.heals.com\/blog\/behind-scenes-designs-that-stick\/","title":{"rendered":"Behind The Scenes: Designs That Stick"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9591\" src=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/02\/designs-that-sticj-bts-headline.jpg\" alt=\"designs-that-sticj-bts-headline\" width=\"1200\" height=\"801\" srcset=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/02\/designs-that-sticj-bts-headline.jpg 1200w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/02\/designs-that-sticj-bts-headline-300x200.jpg 300w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/02\/designs-that-sticj-bts-headline-768x513.jpg 768w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/02\/designs-that-sticj-bts-headline-1024x684.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>On a rather grey day in January, we headed to a light and bright studio in the heart of Dalston to shoot our latest campaign &#8211; <span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/www.heals.com\/designs-that-stick\" target=\"_blank\">Designs That Stick<\/a><\/span>. We\u2019re showcasing some of Heal\u2019s most iconic pieces that have stood the test of time, both in terms of style and longevity.<\/p>\n<p>We teamed up with stylist <span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"http:\/\/www.jobaileystudio.com\/\" target=\"_blank\">Jo Bailey<\/a><\/span> and photographer <span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"http:\/\/www.andrewmboyd.com\/\" target=\"_blank\">Andrew Boyd<\/a><\/span><strong>, <\/strong>to create a playful and creative campaign using the colourful adhesive tape from Japanese brand, Haru. The tape sticks to any surface, from walls to furniture, helping to inject colour and craft into any space.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/n_vqikRuPnM\" width=\"1120\" height=\"630\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>We chose six designs to feature as part of the campaign, including our <span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/www.heals.com\/mistral-3-seater-sofa.html\" target=\"_blank\">Mistral sofa<\/a><\/span> which has remained a favourite amongst Heal&#8217;s customers since its launch over a decade ago. Similarly, the <span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/www.heals.com\/collections\/brunel.html\" target=\"_blank\">Brunel Collection<\/a><\/span> has been lauded for its blending of industrial and Scandi style, making it a versatile range perfect for homes short on space.<\/p>\n<p>Using a mixture of careful planning and trial and error, Jo and her team were able to pull together a series of shots highlighting the impeccable design of our most\u00a0well-regarded pieces. Take a look below.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"zmagsWrapper\">\n<div id=\"Mistral\"><\/div>\n<\/p><\/div>\n<style>\n         #zmagsWrapper{\n            max-width:2100px;\n            margin: 0 auto;\n          }\n          #Mistral{\n            width: 100%;\n            padding-bottom: 66.67%;\n            background-color: white;\n          }\n          @media screen and (max-width: 768px) {\n            #Mistral {\n              width: 100%;\n              padding-bottom: 66.67%;\n            }\n          }\n          @media screen and (max-width: 425px) {\n            #Mistral {\n              width: 100%;\n              padding-bottom: 66.67%;\n            }\n          }\n        <\/style>\n","protected":false},"excerpt":{"rendered":"<p>On a rather grey day in January, we headed to a light and bright studio in the heart of Dalston to shoot our latest campaign &#8211; Designs That Stick. We\u2019re showcasing some of Heal\u2019s most iconic pieces that have stood the test of time, both in terms of style and longevity. We teamed up with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9601,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,56],"tags":[],"class_list":["post-9581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-design","category-happening-at-heals"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behind the Scenes: Designs That Stick<\/title>\n<meta name=\"description\" content=\"We headed to a light and bright Dalston studio to shoot our latest campaign, Designs That Stick. 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