{"id":6936,"date":"2017-05-30T12:38:05","date_gmt":"2017-05-30T11:38:05","guid":{"rendered":"http:\/\/www.heals.com\/blog\/?p=6936"},"modified":"2017-12-21T11:50:31","modified_gmt":"2017-12-21T11:50:31","slug":"ambrose-heal","status":"publish","type":"post","link":"https:\/\/www.heals.com\/blog\/ambrose-heal\/","title":{"rendered":"“If in doubt, innovate.” The Legacy of Ambrose Heal"},"content":{"rendered":"
\"heals-ambrose-heal-1\"<\/a><\/h6>\n

Sir Ambrose Heal (1872- 1959) was a designer, retailer and influential figure whose time at the helm of Heal\u2019s put the firm at the centre of design and retail innovation in Britain.<\/strong> Chairman of Heal’s from 1913-1953, a number of his \u00a0Arts & Crafts designs feature as part of our Heal’s 100<\/a><\/span> exhibition alongside contemporary furniture<\/a><\/span>\u00a0inspired by his legacy. To better tell the story of Ambrose and his lasting impact on Heal’s, we spoke to his grandson Oliver, who describes the many sides to his multi-talented forbear.<\/p>\n

–<\/span><\/strong><\/p>\n

\u201cAmbrose Heal joined the family firm in 1883, after serving a two-year apprenticeship as a cabinet-maker. Strongly influenced by the Arts & Crafts movement, much of his work was based on his study of antique furniture.<\/p>\n

\u201cAmbrose\u2019s approach to life and work was one of integrity and based on\u00a0his firm belief that it was his mission to improve the design of the objects with which we surround ourselves. In the words of Gordon Russell: \u2018His outlook was not just a fashion of the moment, It was a deeply felt way of life with him and affected everything he did.\u2019\u201d<\/p>\n

\n
\"heals-ambrose-heal-7\"<\/a><\/span><\/h6>\n

Heal\u2019s 100: 347 Suite Tall Boy by Ambrose Heal (1902)<\/span><\/a><\/h3>\n
“An early Ambrose Heal tall boy in quartersawn oak and inlaid with ebony and boxwood in chequer stringing. This is a rare example from the Heal\u2019s bedroom suite \u2018347\u2019 from 1902, illustrated in Oliver Heal\u2019s book, Sir Ambrose Heal and the Heal Cabinet Factory<\/em>. interestingly, it is labelled inside with a name and the date 1907, which is probably that of the\u00a0original owner.” Magnus Englund, Heal’s 100 Curator<\/strong><\/h6>\n
\n
\"heals-ambrose-heal-3\"<\/a>

An original line drawing and specification sheet for an Ambrose Heal design, circa 1900s.<\/p><\/div>\n

\u201cAmbrose married Rose Rippingille in his early twenties and they had a son, Cecil Ambrose, Sadly, Rosie died in 1900 and Cecil was killed on the front line in 1916. By then, Ambrose has remarried, to Edith Florence Digby Todhunter, although he never fully recovered from his grief.<\/p>\n

\u201cDespite his reluctance to be involved in public life, his contributions were recognised by his contemporaries, who elected him to the Art Workers Guild and the Society of Antiquaries. He was also honoured to receive the Royal Society of Arts\u2019 gold Albert Medal, elected to the select new group of the Royal Designers for Industry and received his knighthood in 1933 for services to industrial design.\u201d<\/p>\n

\"heals-ambrose-heal-6\"<\/a>

Heal\u2019s was to become synonymous with the symbol of the four-poster bed, thanks to Ambrose Heal\u2019s introduction of this distinctive logo. This sign hung outside the Tottenham Court Road building for a number of decades and is now on display inside.<\/p><\/div>\n

\u201cThe skill of the retail merchant is more ephemeral than the furniture that he sells, yet Ambrose\u2019s talent in this area was perhaps even more crucial to the reputation of the business. With typical pedantry, he insisted that \u2018a store is a place where you keep things; a shop is a place where you sell things\u2019, so the Tottenham Court Road premises were always referred to as \u2018the shop\u2019 and he was proud to be a shopkeeper.<\/p>\n

\u201cTo attract customers, Heal\u2019s needed to stand out from the Ordinary, this meant that every detail was given careful consideration. First of all, the merchandise had to meet high aesthetic and quality standards, in keeping with William Morris\u2019s golden dictum: \u2018Have nothing in your home that you do not know to be useful or believe to be beautiful.\u2019\u201d<\/p>\n

\n
\"heals-ambrose-heal-9\"<\/a><\/h6>\n

Heal\u2019s 100: Owl Cabinet by Ambrose Heal (1920s)<\/span><\/a><\/h3>\n
“This limed oak Tall Boy is a much-loved design, affectionately known as the ‘Owl Cabinet’ because of the distinctive large roundels to the top cupboard, giving it an owl-like appearance. With four large drawers under the top cupboard, it remains a practical and attractive storage unit for today, amazing considering it was introduced before the First World War and continued in production until the end of the 1920s.” Magnus Englund, Heal’s 100 Curator<\/span><\/h6>\n
\n
\"heals-ambrose-heal-4\"<\/a>

This wartime sales leaflet was distributed to Heal’s customers around 1917 and is an example of Ambrose’s pioneering approach to marketing.<\/p><\/div>\n

\u201cMerchandising deemed good enough to be on the premises was displayed imaginatively, then promoted with advertising and graphics that reflected the assiduously developed house style, using copywriting that spoke to an intelligent, cultivated customer. The adoption of a recognisable corporate identity through the four-poster logo and the chequered border around advertisements, was one of his earliest contributions – long before the concept was commonplace.<\/p>\n

\u201cCrucial to Ambrose Heal\u2019s success was the team of people he assembled around him, at a time when shop staff were generally poorly treated and held in low esteem. He recognised the need for people who shared his vision, fostering a strong team spirit by showing respect for the individuals he employed. But Ambrose did not tolerate fools or slovenly work and insisted on things being how he wanted. His baleful stare reduced many to size.\u201d<\/p>\n

Oliver Heal<\/h3>\n
\n

\"heals-ambrose-heal-11\"<\/a><\/h6>\n

Heal’s 100: Pinner Four-Poster Bed by Kirsty Whyte (2015)<\/a><\/h3>\n
“Heal\u2019s has a long and proud history of selling four-poster beds. The Pinner<\/a><\/span> bed, named after Sir Ambrose Heal\u2019s hometown, has a pragmatic Arts & Crafts elegance combined with undeniable modernity. It features a low mattress and raised headboard and is finished in Atlantic Blue, the colour today more widely seen as the new neutral.” Magnus Englund, Heal’s 100 Curator<\/strong><\/h6>\n
\n

Discover the history of Ambrose, Heal\u2019s and British design by visiting\u00a0Our Heritage<\/a><\/span> page or the Heal\u2019s 100<\/a><\/span> exhibition on display at our Tottenham Court Road<\/a><\/span> store from 8th May \u2013 11th June. You can also shop a selected range of pieces from the collection here<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sir Ambrose Heal (1872- 1959) was a designer, retailer and influential figure whose time at the helm of Heal\u2019s put the firm at the centre of design and retail innovation in Britain. Chairman of Heal’s from 1913-1953, a number of his \u00a0Arts & Crafts designs feature as part of our Heal’s 100 exhibition alongside contemporary […]<\/p>\n","protected":false},"author":1,"featured_media":6954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-archives"],"yoast_head":"\n"If in doubt, innovate." The Legacy of Ambrose Heal<\/title>\n<meta name=\"description\" content=\"Who better to tell the story of designer, retailer and influential figure Ambrose Heal than his grandson Oliver, who describes his multi-talented forbear.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heals.com\/blog\/ambrose-heal\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""If in doubt, innovate." The Legacy of Ambrose Heal\" \/>\n<meta property=\"og:description\" content=\"Who better to tell the story of designer, retailer and influential figure Ambrose Heal than his grandson Oliver, who describes his multi-talented forbear.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heals.com\/blog\/ambrose-heal\/\" \/>\n<meta property=\"og:site_name\" content=\"Heal's Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Heals\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-30T11:38:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-21T11:50:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2017\/05\/heals-ambrose-heal-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"645\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heal's\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heals_furniture\" \/>\n<meta name=\"twitter:site\" content=\"@heals_furniture\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heal's\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/ambrose-heal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/ambrose-heal\\\/\"},\"author\":{\"name\":\"Heal's\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#\\\/schema\\\/person\\\/a93e0bdf46a88f2908bad68eb6f4a366\"},\"headline\":\"“If in doubt, innovate.” The Legacy of Ambrose Heal\",\"datePublished\":\"2017-05-30T11:38:05+00:00\",\"dateModified\":\"2017-12-21T11:50:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/ambrose-heal\\\/\"},\"wordCount\":965,\"publisher\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/ambrose-heal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/heals-ambrose-heal-feature.jpg\",\"articleSection\":[\"From The Archives\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/ambrose-heal\\\/\",\"url\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/ambrose-heal\\\/\",\"name\":\"\\\"If in doubt, innovate.\\\" The Legacy of Ambrose Heal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/ambrose-heal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/ambrose-heal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/heals-ambrose-heal-feature.jpg\",\"datePublished\":\"2017-05-30T11:38:05+00:00\",\"dateModified\":\"2017-12-21T11:50:31+00:00\",\"description\":\"Who better to tell the story of designer, retailer and influential figure Ambrose Heal than his grandson Oliver, who describes his multi-talented forbear.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/ambrose-heal\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.heals.com\\\/blog\\\/ambrose-heal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/ambrose-heal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/heals-ambrose-heal-feature.jpg\",\"contentUrl\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/heals-ambrose-heal-feature.jpg\",\"width\":645,\"height\":450,\"caption\":\"heals-ambrose-heal\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/ambrose-heal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"“If in doubt, innovate.” The Legacy of Ambrose Heal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/\",\"name\":\"Heal's Blog\",\"description\":\"Interiors inspiration, designer furniture & handy guides\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#organization\",\"name\":\"Heal's\",\"url\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/heals.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/heals.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/logo.png\",\"width\":205,\"height\":44,\"caption\":\"Heal's\"},\"image\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Heals\\\/\",\"https:\\\/\\\/x.com\\\/heals_furniture\",\"https:\\\/\\\/www.instagram.com\\\/heals_furniture\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/heals?trk=company_logo\",\"https:\\\/\\\/uk.pinterest.com\\\/heals_furniture\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC49tH1Rz6A-aAL-UJiO19Dg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#\\\/schema\\\/person\\\/a93e0bdf46a88f2908bad68eb6f4a366\",\"name\":\"Heal's\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"If in doubt, innovate.\" The Legacy of Ambrose Heal","description":"Who better to tell the story of designer, retailer and influential figure Ambrose Heal than his grandson Oliver, who describes his multi-talented forbear.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heals.com\/blog\/ambrose-heal\/","og_locale":"en_GB","og_type":"article","og_title":"\"If in doubt, innovate.\" The Legacy of Ambrose Heal","og_description":"Who better to tell the story of designer, retailer and influential figure Ambrose Heal than his grandson Oliver, who describes his multi-talented forbear.","og_url":"https:\/\/www.heals.com\/blog\/ambrose-heal\/","og_site_name":"Heal's Blog","article_publisher":"https:\/\/www.facebook.com\/Heals\/","article_published_time":"2017-05-30T11:38:05+00:00","article_modified_time":"2017-12-21T11:50:31+00:00","og_image":[{"width":645,"height":450,"url":"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2017\/05\/heals-ambrose-heal-feature.jpg","type":"image\/jpeg"}],"author":"Heal's","twitter_card":"summary_large_image","twitter_creator":"@heals_furniture","twitter_site":"@heals_furniture","twitter_misc":{"Written by":"Heal's","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.heals.com\/blog\/ambrose-heal\/#article","isPartOf":{"@id":"https:\/\/www.heals.com\/blog\/ambrose-heal\/"},"author":{"name":"Heal's","@id":"https:\/\/www.heals.com\/blog\/#\/schema\/person\/a93e0bdf46a88f2908bad68eb6f4a366"},"headline":"“If in doubt, innovate.” The Legacy of Ambrose Heal","datePublished":"2017-05-30T11:38:05+00:00","dateModified":"2017-12-21T11:50:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.heals.com\/blog\/ambrose-heal\/"},"wordCount":965,"publisher":{"@id":"https:\/\/www.heals.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.heals.com\/blog\/ambrose-heal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2017\/05\/heals-ambrose-heal-feature.jpg","articleSection":["From The Archives"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.heals.com\/blog\/ambrose-heal\/","url":"https:\/\/www.heals.com\/blog\/ambrose-heal\/","name":"\"If in doubt, innovate.\" The Legacy of Ambrose Heal","isPartOf":{"@id":"https:\/\/www.heals.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.heals.com\/blog\/ambrose-heal\/#primaryimage"},"image":{"@id":"https:\/\/www.heals.com\/blog\/ambrose-heal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2017\/05\/heals-ambrose-heal-feature.jpg","datePublished":"2017-05-30T11:38:05+00:00","dateModified":"2017-12-21T11:50:31+00:00","description":"Who better to tell the story of designer, retailer and influential figure Ambrose Heal than his grandson Oliver, who describes his multi-talented forbear.","breadcrumb":{"@id":"https:\/\/www.heals.com\/blog\/ambrose-heal\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heals.com\/blog\/ambrose-heal\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.heals.com\/blog\/ambrose-heal\/#primaryimage","url":"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2017\/05\/heals-ambrose-heal-feature.jpg","contentUrl":"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2017\/05\/heals-ambrose-heal-feature.jpg","width":645,"height":450,"caption":"heals-ambrose-heal"},{"@type":"BreadcrumbList","@id":"https:\/\/www.heals.com\/blog\/ambrose-heal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heals.com\/blog\/"},{"@type":"ListItem","position":2,"name":"“If in doubt, innovate.” The Legacy of Ambrose Heal"}]},{"@type":"WebSite","@id":"https:\/\/www.heals.com\/blog\/#website","url":"https:\/\/www.heals.com\/blog\/","name":"Heal's Blog","description":"Interiors inspiration, designer furniture & handy guides","publisher":{"@id":"https:\/\/www.heals.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.heals.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.heals.com\/blog\/#organization","name":"Heal's","url":"https:\/\/www.heals.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.heals.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/heals.com\/blog\/wp-content\/uploads\/2016\/06\/logo.png","contentUrl":"https:\/\/heals.com\/blog\/wp-content\/uploads\/2016\/06\/logo.png","width":205,"height":44,"caption":"Heal's"},"image":{"@id":"https:\/\/www.heals.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Heals\/","https:\/\/x.com\/heals_furniture","https:\/\/www.instagram.com\/heals_furniture\/","https:\/\/www.linkedin.com\/company\/heals?trk=company_logo","https:\/\/uk.pinterest.com\/heals_furniture\/","https:\/\/www.youtube.com\/channel\/UC49tH1Rz6A-aAL-UJiO19Dg"]},{"@type":"Person","@id":"https:\/\/www.heals.com\/blog\/#\/schema\/person\/a93e0bdf46a88f2908bad68eb6f4a366","name":"Heal's"}]}},"_links":{"self":[{"href":"https:\/\/www.heals.com\/blog\/wp-json\/wp\/v2\/posts\/6936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heals.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heals.com\/blog\/wp-json\/wp\/v2\/comments?post=6936"}],"version-history":[{"count":19,"href":"https:\/\/www.heals.com\/blog\/wp-json\/wp\/v2\/posts\/6936\/revisions"}],"predecessor-version":[{"id":7700,"href":"https:\/\/www.heals.com\/blog\/wp-json\/wp\/v2\/posts\/6936\/revisions\/7700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heals.com\/blog\/wp-json\/wp\/v2\/media\/6954"}],"wp:attachment":[{"href":"https:\/\/www.heals.com\/blog\/wp-json\/wp\/v2\/media?parent=6936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heals.com\/blog\/wp-json\/wp\/v2\/categories?post=6936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heals.com\/blog\/wp-json\/wp\/v2\/tags?post=6936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}