{"id":29354,"date":"2025-03-10T09:51:03","date_gmt":"2025-03-10T09:51:03","guid":{"rendered":"https:\/\/www.heals.com\/blog\/?p=29354"},"modified":"2025-03-10T09:51:03","modified_gmt":"2025-03-10T09:51:03","slug":"in-conversation-with-charlotte-devereux","status":"publish","type":"post","link":"https:\/\/www.heals.com\/blog\/in-conversation-with-charlotte-devereux\/","title":{"rendered":"In Conversation with Charlotte Devereux"},"content":{"rendered":"\n

As part of this season\u2019s Heal\u2019s Discovers<\/a> initiative, we\u2019re excited to introduce Charlotte Devereux, a talented Loughborough University graduate discovered at the New Designers 2024 showcase. Recently named by Elle Decoration as a \u201cnew designer to watch,\u201d Charlotte\u2019s final graduation collection, Al Fresco, features exquisite illustrations inspired by the vibrant cityscapes of her Mediterranean travels.<\/p>\n\n\n\n

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Her new Limited Edition Linen Cushion range<\/a> reflects Heal\u2019s commitment to reducing waste through sustainable production. Using end-of-roll linens from industry suppliers to minimise waste. Available in four unique colourways and in limited supply, the collection brings to life the fresh palette of SS25<\/a>.<\/p>\n\n\n\n

We sat down with Charlotte to learn more about her creative journey and how she transformed a work of art into a striking statement cushion range.<\/p>\n\n\n\n

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We\u2019re obsessed with your exclusive cushions range! Can you tell us about the inspiration behind the print you created for this collection?<\/strong><\/p>\n\n\n\n

This collection was inspired by my travels around Italy, specifically the Amalfi Coast. I brought my camera along on my travels and took little snapshots of different scenes. I was really inspired by the vibrancy and the atmosphere of Italy.\u00a0 I used the photography all throughout my project which cultivated the prints, colour and style to create this vibrant range.<\/p>\n\n\n\n

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Your designs have such a distinctive style – how would you describe your signature design style and how does this collection reflect that?<\/strong><\/p>\n\n\n\n

My style changes a lot depending on what I’m working on next and what I’m creating. However, I\u2019d say I always come back to my core style, which is rooted in a painterly and organic approach but also balanced by intricate details and refinement. I feel like that comes across in the collection because it embodies this mix of old and new, blending the contemporary with the traditional to create an eclectic feel.<\/p>\n\n\n\n

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We\u2019d love to hear more about your creative process! How did this collection come to life, from the initial ideas to the final products.<\/strong><\/p>\n\n\n\n

For my graduate project, I wanted to work on something summery, especially after my previous London-inspired project was much moodier in style. I did a lot of mind mapping and researched Mediterranean artists like Matisse. <\/p>\n\n\n\n

This led me to create stylised paintings and experiment with mediums like line drawings and collage. I then made a collage of thumbnails, which became the core of my collection. <\/p>\n\n\n\n

From those hand drawings, I created colour separations for screen printing, deciding that the cushion range would be screen printed. Once I found this style, I really hit the ground running. <\/p>\n\n\n\n

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These cushions are bold statement pieces – how would you style them at home? What are your top three tips.<\/strong><\/p>\n\n\n\n

As a print lover, there are a few ways to approach it. You could make prints the main statement piece and tie other prints into it, like pairing a large abstract print with a smaller ditsy pattern for a stylish look. <\/p>\n\n\n\n

Alternatively, you could let the collection be the focal point, balancing it with neutrals for a toned-down vibe. While cushions are smaller accessories, they can still make a bold statement on things like upholstery or sofas. <\/p>\n\n\n\n

Finally, you could pick out a few colours from the collection and add pops of them throughout your home – it\u2019s all about experimenting and having fun with it.<\/p>\n\n\n\n

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Every collection has its challenges – were there any hurdles along the way and how did you overcome them?<\/strong><\/p>\n\n\n\n

With this project, there was a lot of deadline pressure since it was my final major project at university. I spent a lot of time second guessing myself, worrying I wouldn\u2019t do my ideas justice, as I really wanted a collection I could be proud of. Instead of focusing on the outcome, I tried to follow the design process properly. If you had shown me the finished collection at the start, it wouldn\u2019t have been what I imagined. It was a happy accident, learning from mistakes.<\/p>\n\n\n\n

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And finally, what\u2019s next for you? Can we expect to see more exciting projects on the horizon?<\/strong><\/p>\n\n\n\n

I am currently working for a fashion brand in their print department, a role I got through showcasing my work at the New Designers event. I also sold all my prints at the event, which will launch with a high-end retailer in 2026. I can\u2019t wait to see my designs in the collection.<\/p>\n","protected":false},"excerpt":{"rendered":"

As part of this season\u2019s Heal\u2019s Discovers initiative, we\u2019re excited to introduce Charlotte Devereux, a talented Loughborough University graduate discovered at the New Designers 2024 showcase. Recently named by Elle Decoration as a \u201cnew designer to watch,\u201d Charlotte\u2019s final graduation collection, Al Fresco, features exquisite illustrations inspired by the vibrant cityscapes of her Mediterranean travels. […]<\/p>\n","protected":false},"author":1,"featured_media":29368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style-tips"],"yoast_head":"\nIn Conversation with Charlotte Devereux - Heal's Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heals.com\/blog\/in-conversation-with-charlotte-devereux\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Conversation with Charlotte Devereux - Heal's Blog\" \/>\n<meta property=\"og:description\" content=\"As part of this season\u2019s Heal\u2019s Discovers initiative, we\u2019re excited to introduce Charlotte Devereux, a talented Loughborough University graduate discovered at the New Designers 2024 showcase. 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