{"id":25499,"date":"2020-06-24T10:37:07","date_gmt":"2020-06-24T09:37:07","guid":{"rendered":"https:\/\/wordpress.heals.com\/blog\/?p=25499"},"modified":"2020-06-26T13:55:24","modified_gmt":"2020-06-26T12:55:24","slug":"brand-focus-gubi","status":"publish","type":"post","link":"https:\/\/www.heals.com\/blog\/brand-focus-gubi\/","title":{"rendered":"Brand Focus: Gubi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gubi is the prestigious manufacturer behind some of our most popular designs. Its collection champions the works or design icons as well as modern designers to create a well-rounded portfolio. Its cutting-edge approach to design means Gubi lighting and furniture never falls short of perfection. We delved deep to discover more about the design house and the brains behind it.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Who founded Gubi?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gubi and Lisbeth Olsen founded Gubi in Copenhagen in 1967. Gubi had always pushed design boundaries to explore new directions and in doing so created his own unique post-modernistic expression.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/wordpress.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Gubi-Collection-1-1024x485.jpg\" alt=\"Gubi lifestyle image\" class=\"wp-image-25501\" srcset=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Gubi-Collection-1-1024x485.jpg 1024w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Gubi-Collection-1-300x142.jpg 300w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Gubi-Collection-1-768x364.jpg 768w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Gubi-Collection-1-1536x728.jpg 1536w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Gubi-Collection-1.jpg 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A plethora of cultural references inspired each of his designs. This includes the rich tradition of craft found in their native Denmark as well as French cinema, Napoleon and a grand piano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Originally, the eponymously named design house focused on the Olsens\u2019 own furniture designs. However, once the duo\u2019s sons opened a concept store, Gubi evolved and began transforming into the company we know today.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/wordpress.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Gubi-Collection-2-1024x485.jpg\" alt=\"Gubi lifestyle image\" class=\"wp-image-25502\" srcset=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Gubi-Collection-2-1024x485.jpg 1024w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Gubi-Collection-2-300x142.jpg 300w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Gubi-Collection-2-768x364.jpg 768w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Gubi-Collection-2-1536x728.jpg 1536w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Gubi-Collection-2.jpg 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Gubi today<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gubi has evolved over the years, forging an instantly recognisable aesthetic built on simple, arresting shapes. Its cohort of designers includes mid-century icons like Louis Weisdorf and Robert Dudley Best, as well as modern minds like GamFratesi and Oliver Schick.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By introducing modern designers to its team, Gubi is cultivating a new era of design and encouraging it to progress. It also works hard to give overlooked icons of the past the recognition they deserve. As such, each of its designs blurs the lines between the past and the future.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Iconic Gubi lighting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gubi\u2019s vast collection includes a wide selection of modern lighting. So, we\u2019ve hand-selected some of the most iconic among them to tell you a little more.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/wordpress.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Multi-Lite-Pendant-Light-1024x1024.jpg\" alt=\"Multi-Lite Pendant Light from Gubi\" class=\"wp-image-25504\" srcset=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Multi-Lite-Pendant-Light-1024x1024.jpg 1024w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Multi-Lite-Pendant-Light-300x300.jpg 300w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Multi-Lite-Pendant-Light-150x150.jpg 150w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Multi-Lite-Pendant-Light-768x768.jpg 768w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Multi-Lite-Pendant-Light.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Multi-Lite Pendant Light by Louis Weisdorf<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Louis Weisdorf\u2019s Multi-Lite Pendant Light is an important design of his as it marks his passion for diversity. It steps away from his typical signature of using multiple repeating elements and embodies \u2018golden era\u2019 Danish design. As beautiful as it is functional, its shade is adjustable so you can direct the glow exactly where it\u2019s needed.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/wordpress.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Grashoppa-Floor-Lamp-1024x1024.jpg\" alt=\"Gr\u00e4shoppa Floor Lamp \" class=\"wp-image-25500\" srcset=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Grashoppa-Floor-Lamp-1024x1024.jpg 1024w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Grashoppa-Floor-Lamp-300x300.jpg 300w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Grashoppa-Floor-Lamp-150x150.jpg 150w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Grashoppa-Floor-Lamp-768x768.jpg 768w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Grashoppa-Floor-Lamp.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Gr\u00e4shoppa Floor Lamp by Greta M. Grossman<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The playful Gr\u00e4shoppa Floor Lamp is tilted backwards to gives the impression that the lamp is alive and stalking its prey. Following her retirement in the 1960s, Greta M. Grossman fell into relative obscurity. It wasn\u2019t until Gubi reissued some of her most celebrated designs, including the Gr\u00e4shoppa Floor Lamp that she reclaimed her place in our homes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/wordpress.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Semi-Pendant-Light-1024x1024.jpg\" alt=\"Semi Pendant Light\" class=\"wp-image-25505\" srcset=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Semi-Pendant-Light-1024x1024.jpg 1024w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Semi-Pendant-Light-300x300.jpg 300w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Semi-Pendant-Light-150x150.jpg 150w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Semi-Pendant-Light-768x768.jpg 768w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Semi-Pendant-Light.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Semi Pendant Light by Bonderup &amp; Thorup<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Semi Pendant Light was Claus Bonderup and Torsten Thorup\u2019s entry for a 1968 competition by the Royal Danish Academy of Fine Arts, School of Architecture. Unsurprisingly, its sweeping arc shape and cutting-edge craftsmanship won it first place. In the years that followed, it became a best-selling Danish design with recognition across the world.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Like what you saw? Shop Gubi <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.heals.com\/brand\/gubi.html\">here<\/a><\/span>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Discover more about prestigious design house Gubi. Find out more about its history and most iconic design collaborations.<\/p>\n","protected":false},"author":1,"featured_media":25503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-25499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Focus: Gubi | The Heal&#039;s Blog<\/title>\n<meta name=\"description\" content=\"Discover more about prestigious design house Gubi. Find out more about its history and most iconic design collaborations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heals.com\/blog\/brand-focus-gubi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Focus: Gubi | The Heal&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"Discover more about prestigious design house Gubi. Find out more about its history and most iconic design collaborations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heals.com\/blog\/brand-focus-gubi\/\" \/>\n<meta property=\"og:site_name\" content=\"Heal&#039;s Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Heals\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-24T09:37:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-26T12:55:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/06\/Gubi-featured-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"645\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heal&#039;s\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heals_furniture\" \/>\n<meta name=\"twitter:site\" content=\"@heals_furniture\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heal&#039;s\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/brand-focus-gubi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/brand-focus-gubi\\\/\"},\"author\":{\"name\":\"Heal's\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#\\\/schema\\\/person\\\/a93e0bdf46a88f2908bad68eb6f4a366\"},\"headline\":\"Brand Focus: Gubi\",\"datePublished\":\"2020-06-24T09:37:07+00:00\",\"dateModified\":\"2020-06-26T12:55:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/brand-focus-gubi\\\/\"},\"wordCount\":485,\"publisher\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/brand-focus-gubi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Gubi-featured-image.jpg\",\"articleSection\":[\"Behind The Design\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/brand-focus-gubi\\\/\",\"url\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/brand-focus-gubi\\\/\",\"name\":\"Brand Focus: Gubi | The Heal&#039;s Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/brand-focus-gubi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/brand-focus-gubi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Gubi-featured-image.jpg\",\"datePublished\":\"2020-06-24T09:37:07+00:00\",\"dateModified\":\"2020-06-26T12:55:24+00:00\",\"description\":\"Discover more about prestigious design house Gubi. 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