{"id":24746,"date":"2020-03-03T10:12:00","date_gmt":"2020-03-03T10:12:00","guid":{"rendered":"https:\/\/blog.heals.com\/blog\/?p=24746"},"modified":"2020-03-05T11:46:58","modified_gmt":"2020-03-05T11:46:58","slug":"meet-designer-rob-scarlett","status":"publish","type":"post","link":"https:\/\/www.heals.com\/blog\/meet-designer-rob-scarlett\/","title":{"rendered":"Meet the Designer: Rob Scarlett"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The brain behind our best-selling Brunel collection, Rob Scarlett has\nlaunched his second exclusive range for Heal\u2019s. Spanning through bedroom and\nkitchen, the Crawford collection features ten refined designs.&nbsp; Choose from beds and drawers for the bedroom,\nas well as sideboards and a dining table for dining spaces. The collection is\ndefined by its blonde, solid oak frames, sculptural solid brass detailing and Scandinavian\naesthetic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We sat down with Rob Scarlett to find out a little more about the contemporary designer.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How would you describe your style?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I actually like to think of myself as a bit of a creative chameleon in\nthat I can adapt to suit any style. Coming from a traditional cabinetry design\nbackground, I\u2019m currently really enjoying more modern styles, there\u2019s something\nenjoyable in paring down detail to the fundamentals, creating a design that\u2019s\npure and balanced. There\u2019s nowhere to hide with simple contemporary furniture,\nso everything has to be perfect.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/blog.heals.com\/blog\/wp-content\/uploads\/2020\/02\/Rob-Scarlett-1024x534.jpg\" alt=\"A portrait of Rob Scarlett sat outside\" class=\"wp-image-24750\" srcset=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/02\/Rob-Scarlett-1024x534.jpg 1024w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/02\/Rob-Scarlett-300x156.jpg 300w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/02\/Rob-Scarlett-768x400.jpg 768w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/02\/Rob-Scarlett-1536x800.jpg 1536w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/02\/Rob-Scarlett-2048x1067.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you were to press me then the thing that I like to focus on, it\u2019s the detail. It\u2019s the small things that make all the difference, the touch of a handle, the gentle surprise of a dovetail drawer well executed. It\u2019s the details that make something special, collectable and desirable. I don\u2019t like to create pieces that scream \u2018look at me\u2019, I like pieces that grow with the customer and become a treasured heirloom. I think this is why my work does well with Heal\u2019s, they share the same sentiment of design longevity.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Where did you draw inspiration from for the brass detailing in the new collection?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It was more of a reaction than inspiration. For a long time the industry has been experimenting with simple, industrial styles and in some cases it has started to become a little tired. I really wanted to start to inject a little more glamour into the designs while maintaining a subtle balance with the timber. It feels somewhat warmer and more approachable, like a welcoming hug, calm and serene.&nbsp; <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How does the new Crawford collection differ to Brunel? What were your processes behind the design?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brunel was my first project for Heal\u2019s so I didn\u2019t know the brand as well at that time. Crawford has come at a time where I understand the history and relevance of Heal\u2019s in much more detail than before. The process is essentially the same though, it\u2019s important to understand the customer and the market, then offer something different.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/blog.heals.com\/blog\/wp-content\/uploads\/2020\/03\/Crawford-Bedroom-1024x534.jpg\" alt=\"Rob Scarlett's Crawford Bedroom collection\" class=\"wp-image-24752\" srcset=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/03\/Crawford-Bedroom-1024x534.jpg 1024w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/03\/Crawford-Bedroom-300x156.jpg 300w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/03\/Crawford-Bedroom-768x400.jpg 768w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/03\/Crawford-Bedroom-1536x800.jpg 1536w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/03\/Crawford-Bedroom-2048x1067.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I draw, a lot, and I research, a lot. I really try to understand everything in the market, where trends have been and where they are going and what is relevant to Heal\u2019s. The key to being a good designer is understanding where your product is heading and engaging with the consumer. Then draw, draw, draw. Find the detail that will capture someone from across a room. In this case it\u2019s the pretty brass handle with accompanying scoop. It\u2019s almost like a piece of jewellery on the face of the cabinet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps to understand where Crawford differs, it\u2019s worth examining the similarities. Like Brunel, Crawford is subtle and considered, it\u2019s specifically designed to sit well in most homes. They are both relaxed and content designs, however Crawford is aiming for an extra level of specialness, for the discerning customer who appreciates beauty in simplicity. Brunel is understated in this regard, whereas Crawford wears its charm more proudly.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/blog.heals.com\/blog\/wp-content\/uploads\/2020\/03\/Crawford-Dining-Room-1024x534.jpg\" alt=\"Rob Scarlett's Crawford Dining Room collection\" class=\"wp-image-24753\" srcset=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/03\/Crawford-Dining-Room-1024x534.jpg 1024w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/03\/Crawford-Dining-Room-300x156.jpg 300w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/03\/Crawford-Dining-Room-768x400.jpg 768w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/03\/Crawford-Dining-Room-1536x800.jpg 1536w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2020\/03\/Crawford-Dining-Room-2048x1067.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Why do you think the Brunel collection has been such a success for Heal&#8217;s?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">My wife was in Heal\u2019s once and she overheard someone saying that Brunel was \u2018stylish but not stupid\u2019. I believe there are a lot of people in the UK who just want simple, beautiful furniture at really affordable prices and Brunel is exactly that. The Heal\u2019s audience reacted very positively to Brunel\u2019s compact size which really works for city living. I lived and trained as a designer in London so I understand apartment living and the desire was for smaller, but considered pieces. We\u2019ve tried to exemplify this with Crawford.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What would you say are the key trends to look out for in SS20?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Continuing to move away from \u2018less is more\u2019 to an understanding and desire for restrained glamour. It feels like a more mature development.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.heals.com\/designer\/rob-scarlett.html\">Rob Scarlett\u2019s Crawford collection<\/a><\/strong><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>We sat down with contemporary designer Rob Scarlett to find out a little more about him and his new Crawford collection, exclusively available at Heal\u2019s.<\/p>\n","protected":false},"author":1,"featured_media":24754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[2421,1011,10,661,2416,2420],"class_list":["post-24746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-design","tag-crawford","tag-designer","tag-heals","tag-interior-design","tag-qa","tag-rob-scarlett"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rob Scarlett | Meet the Designer | The Heal&#039;s Blog<\/title>\n<meta name=\"description\" content=\"We sat down with contemporary designer Rob Scarlett to find out a little more about him and his new Crawford collection, exclusively available at Heal\u2019s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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