{"id":12601,"date":"2019-09-10T16:04:51","date_gmt":"2019-09-10T15:04:51","guid":{"rendered":"https:\/\/www.heals.com\/blog\/?p=12601"},"modified":"2019-10-28T09:34:24","modified_gmt":"2019-10-28T09:34:24","slug":"brand-focus-paper-collective","status":"publish","type":"post","link":"https:\/\/www.heals.com\/blog\/brand-focus-paper-collective\/","title":{"rendered":"Brand Focus: Paper Collective"},"content":{"rendered":"\n<p><strong>To celebrate the addition of Paper Collective to the Heal\u2019s collection, we delved into what makes the brand tick. From sustainable paper to charitable giving, it is a truly inspiring brand.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.heals.com\/brand\/paper-collective.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Paper Collective (opens in a new tab)\">Paper Collective<\/a><\/strong> was founded by Morten Kaaber in 2013 and crafts home accessories from its base in Denmark. Its portfolio includes a wide selection of wall art, versatile frames, and stationary that do good as well as look good.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.heals.com\/serious-dreamer-by-loulou-avenue-50-x-70cm.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Serious-Dreamer-by-Loulou-Avenue-Image-courtesy-of-Paper-Collective-2-1024x648.jpg\" alt=\"Serious Dreamer by Loulou Avenue\" class=\"wp-image-12631\" srcset=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Serious-Dreamer-by-Loulou-Avenue-Image-courtesy-of-Paper-Collective-2-1024x648.jpg 1024w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Serious-Dreamer-by-Loulou-Avenue-Image-courtesy-of-Paper-Collective-2-300x190.jpg 300w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Serious-Dreamer-by-Loulou-Avenue-Image-courtesy-of-Paper-Collective-2-768x486.jpg 768w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Serious-Dreamer-by-Loulou-Avenue-Image-courtesy-of-Paper-Collective-2.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Serious Dreamer by Loulou Avenue | Image courtesy of Paper Collective<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Three principles<\/h2>\n\n\n\n<p>Its entire ethos focuses around social responsibility, sustainability and strong creative partnerships. As such, it reflects these principles in every piece it crafts, as well as in the everyday.<\/p>\n\n\n\n<p>By working in collaboration with designers, artists and illustrators from across the globe, Paper Collective helps to unite the industry. Most importantly, its collection features a range of mediums and includes graphic prints, photographs, drawings and more.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.heals.com\/mother-by-peytil-30-x-40cm-print.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"787\" src=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Mother-by-Peytil-Image-courtesy-of-Paper-Collective--1024x787.jpg\" alt=\"Mother by Peytil | Image courtesy of Paper Collective\" class=\"wp-image-12711\" srcset=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Mother-by-Peytil-Image-courtesy-of-Paper-Collective--1024x787.jpg 1024w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Mother-by-Peytil-Image-courtesy-of-Paper-Collective--300x231.jpg 300w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Mother-by-Peytil-Image-courtesy-of-Paper-Collective--768x590.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Mother by Peytil | Image courtesy of Paper Collective<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Paper Collective designers<\/h2>\n\n\n\n<p>The Paper Collective team has its finger on the pulse so is always on the hunt for up-and-coming artists. Its collection of designers is ever expanding and includes individuals as well as design studios and duos. For example, Dutch visual artist LouLou Avenue, multi-disciplinary design studio Lemon and Norwegian illustrator B\u00f8rge Bredenbekk. <\/p>\n\n\n\n<p>Above all, it forges strong creative partnerships with its artists and remains the first port of call for new designers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"heals.com\/faberge-by-peytil-30-x-40cm-print.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Faberge-by-Peytil-Image-courtesy-of-Paper-Collective-1024x683.jpg\" alt=\"Faberge by Peytil\" class=\"wp-image-12771\" srcset=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Faberge-by-Peytil-Image-courtesy-of-Paper-Collective-1024x683.jpg 1024w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Faberge-by-Peytil-Image-courtesy-of-Paper-Collective-300x200.jpg 300w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Faberge-by-Peytil-Image-courtesy-of-Paper-Collective-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Faberge by Peytil | Image courtesy of Paper Collective<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A charitable focus<\/h2>\n\n\n\n<p>In addition to providing all-important support to the independent artists it collaborates with, Paper Collective helps causes close to its heart. For each print sold, a portion of the profits will go towards a worthy cause. <\/p>\n\n\n\n<p>Currently, its attention is focused on helping to build a school in rural Nepal. This institution will provide education to several hundred children whilst supporting the local community. Once it has completed the school, Paper Collective\u2019s charitable mission will continue elsewhere.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.heals.com\/i-think-not-01-by-borge-bredenbekk-30-x-40cm-print.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"520\" src=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/I-Think-Not-01-by-Borge-Bredenbekk-Image-courtesy-of-Paper-Collective.jpg\" alt=\"I Think Not 01 by B\u00f8rge Bredenbekk | Image courtesy of Paper Collective\" class=\"wp-image-12811\" srcset=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/I-Think-Not-01-by-Borge-Bredenbekk-Image-courtesy-of-Paper-Collective.jpg 700w, https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/I-Think-Not-01-by-Borge-Bredenbekk-Image-courtesy-of-Paper-Collective-300x223.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption>I Think Not 01 by B\u00f8rge Bredenbekk | Image courtesy of Paper Collective<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The materials<\/h2>\n\n\n\n<p>Furthermore, each of its prints are presented on FSC-certified paper that has been produced locally in Denmark. The sustainably sourced paper is certified by the Nordic Swan eco-label, guaranteeing high quality and recognising its low environmental impact.<\/p>\n\n\n\n<p>It crafts its collection of frames with equal dedication to the environment and the addition of pared-back Nordic design. With options in black aluminium and solid oak, the contemporary lines and meticulous finish of the frames means they stand apart from traditional designs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-default\"><a class=\"wp-block-button__link has-text-color has-very-light-gray-color has-background has-luminous-vivid-orange-background-color\" href=\"https:\/\/www.heals.com\/brand\/paper-collective.html\">Shop Now<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate the addition of Paper Collective to the Heal\u2019s collection, we delved into what makes the home accessories and printing expert tick.<\/p>\n","protected":false},"author":1,"featured_media":12791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[311,12,431,411,25,10,301,30,161,11,381,391,421,401],"class_list":["post-12601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","tag-ambrose-heal","tag-design","tag-eco","tag-frames","tag-heal-son","tag-heals","tag-heals-design","tag-heals-discovers","tag-home-decor","tag-interiors","tag-paper-collective","tag-prints","tag-sustainable","tag-wall-art"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paper Collective: Putting the print expert under focus - Heal&#039;s Blog<\/title>\n<meta name=\"description\" content=\"To celebrate the addition of Paper Collective to the Heal\u2019s collection, we delved into what makes the home accessories and printing expert tick.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heals.com\/blog\/brand-focus-paper-collective\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paper Collective: Putting the print expert under focus - Heal&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"To celebrate the addition of Paper Collective to the Heal\u2019s collection, we delved into what makes the home accessories and printing expert tick.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heals.com\/blog\/brand-focus-paper-collective\/\" \/>\n<meta property=\"og:site_name\" content=\"Heal&#039;s Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Heals\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-10T15:04:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-28T09:34:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heals.com\/blog\/wp-content\/uploads\/2019\/09\/Faberge-by-Peytil-Image-courtesy-of-Paper-Collective-Featured-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"645\" \/>\n\t<meta property=\"og:image:height\" content=\"451\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heal&#039;s\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heals_furniture\" \/>\n<meta name=\"twitter:site\" content=\"@heals_furniture\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heal&#039;s\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/brand-focus-paper-collective\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/brand-focus-paper-collective\\\/\"},\"author\":{\"name\":\"Heal's\",\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#\\\/schema\\\/person\\\/a93e0bdf46a88f2908bad68eb6f4a366\"},\"headline\":\"Brand Focus: Paper Collective\",\"datePublished\":\"2019-09-10T15:04:51+00:00\",\"dateModified\":\"2019-10-28T09:34:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/brand-focus-paper-collective\\\/\"},\"wordCount\":421,\"publisher\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/brand-focus-paper-collective\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.heals.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Faberge-by-Peytil-Image-courtesy-of-Paper-Collective-Featured-Image.jpg\",\"keywords\":[\"Ambrose Heal\",\"design\",\"eco\",\"frames\",\"Heal &amp; 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